{"id":698,"date":"2021-02-19T17:11:15","date_gmt":"2021-02-19T16:11:15","guid":{"rendered":"http:\/\/shop.iturri.com\/blog\/?p=698"},"modified":"2021-07-13T09:16:08","modified_gmt":"2021-07-13T08:16:08","slug":"reducimos-la-huella-hidrica","status":"publish","type":"post","link":"https:\/\/shop.iturri.com\/blog\/vestuario\/reducimos-la-huella-hidrica\/","title":{"rendered":"Reducimos la Huella H\u00eddrica del Vestuario Laboral"},"content":{"rendered":"\n<p>\u00bfQu\u00e9 impacto tiene la Huella H\u00eddrica en el <a href=\"https:\/\/shop.iturri.com\/9-vestuario-laboral\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"vestuario laboral (se abre en una nueva pesta\u00f1a)\">vestuario laboral<\/a>?<\/p>\n\n\n\n<p>Hoy en d\u00eda muchas empresas est\u00e1n incorporado medidas para la reducci\u00f3n de la <strong>huella de carbono<\/strong> de sus productos textiles e incluso nos encontramos productos carbono neutro, lo cual es esencial para el futuro de nuestro planeta.<\/p>\n\n\n\n<p>Sin embargo, si s\u00f3lo\nanalizamos la sostenibilidad de nuestros productos desde el punto de vista de\nla huella de carbono, corremos el riesgo de hacer un an\u00e1lisis sesgado y tomar\ndecisiones que pueden derivar en soluciones que no sean tan sostenibles como pensamos.\n<\/p>\n\n\n\n<p>Es por ello, que cuando empezamos a desarrollar <strong>nuestra herramienta de An\u00e1lisis de Ciclo de Vida, RevolveLCA<\/strong>, ten\u00edamos claro que deb\u00eda servir para <strong>medir <\/strong>tanto la<strong> huella de carbono<\/strong> como la <strong>huella h\u00eddrica<\/strong> de nuestros productos.<\/p>\n\n\n\n<p>La <strong>huella h\u00eddrica<\/strong> es un indicador medioambiental que define el volumen total de agua dulce utilizado para producir los bienes y servicios que habitualmente consumimos . Es una variable necesaria que nos dice <strong>el agua que nos cuesta fabricar un producto y se mide en unidades de volumen (litros o metros c\u00fabicos).<\/strong><\/p>\n\n\n\n<p>A lo largo del <strong>ciclo de vida<\/strong> de nuestros productos, necesitamos consumir agua para obtenci\u00f3n de materias primas (ej. cultivar el algod\u00f3n), consumimos agua en las f\u00e1bricas donde se tejen los tejidos que usamos, as\u00ed como en nuestras cadenas de producci\u00f3n, y finalmente nuestros clientes consumen agua en el lavado que hacen de nuestras prendas.<\/p>\n\n\n\n<p>Estos estudios de huella h\u00eddrica, basado en est\u00e1ndares como la <strong>UNE-EN ISO 14.046<\/strong>, son principalmente \u00fatiles para establecer planes de ahorro y sobre todo para comparar soluciones desde el punto de vista de la sostenibilidad. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Sab\u00edas que para fabricar un polo de algod\u00f3n necesitamos un 80% m\u00e1s de agua que para fabricar un polo de poli\u00e9ster?<\/strong><\/p><\/blockquote>\n\n\n\n<p>Si vamos a escalas\nm\u00e1s reales, como por ejemplo un vestuario corporativo para dotar a unos 10.000\ntrabajadores (ej. cadena de supermercados de mediana dimensi\u00f3n), la huella\nh\u00eddrica de ambos productos junto con un uso y lavado diario durante 6 meses es\nde:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Polos MC Poli\u00e9ster = 8.607 m3 <\/li><li>Polos MC Algod\u00f3n = 44.896 m3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>Optar por la primera opci\u00f3n significa <strong>ahorrar una cantidad de agua dulce equivalente al consumo de agua de un mes entero de un pueblo de unos 8.000 habitantes. <\/strong><\/p>\n\n\n\n<p>Se ve ahora m\u00e1s claro que tener datos sobre la huella h\u00eddrica del vestuario puede ser <strong>relevante a la hora de elegir un vestuario m\u00e1s sostenible<\/strong> que otro, verdad?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Si tienes inter\u00e9s en conocer la huella h\u00eddrica de tu vestuari<\/strong>o, contacta con nosotros y estaremos encantados de asesorarte.<\/h4>\n\n\n\n<p>Escr\u00edbemos a <a href=\"mailto:corporatewear@iturri.com\">corporatewear@iturri.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 impacto tiene la Huella H\u00eddrica en el vestuario laboral? Hoy en d\u00eda muchas empresas est\u00e1n incorporado medidas para la reducci\u00f3n de la huella de carbono de sus productos textiles e incluso nos encontramos productos carbono neutro, lo cual es esencial para el futuro de nuestro planeta. Sin embargo, si s\u00f3lo analizamos la sostenibilidad de [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[115,113,118,17,114,116,112],"class_list":["post-698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vestuario","tag-acv","tag-huellahidrica","tag-iso14046","tag-iturri","tag-ods6","tag-revolvelca","tag-sostenibilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reducimos la Huella H\u00eddrica del Vestuario Laboral - @ITURRI blog<\/title>\n<meta name=\"description\" content=\"\u00bfConoces cual es la huella h\u00eddrica que supone la fabricaci\u00f3n de tu vestuario laboral? 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